How the AfCFTA is Transforming African Business

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Dario Küttel
March 20, 2025
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Wirtschaft

The African Continental Free Trade Area (AfCFTA) is more than just a trade agreement; it's a bold vision to reshape Africa's economic landscape. By uniting 55 countries into a single market of 1.3 billion people, the AfCFTA aims to unlock unprecedented opportunities for businesses across the continent. Let's explore how this transformative initiative is impacting African enterprises, backed by concrete examples and data.​

A Brief Overview of the AfCFTA

Launched in 2018 and operational since January 2021, the AfCFTA seeks to eliminate tariffs on 90% of goods, facilitate the movement of capital and people,, and lay the groundwork for a continental customs union. The ultimate goal? To boost intra-African trade, which has historically lagged due to fragmented markets and diverse regulatory environments.​

Positive Business Sentiment

African business leaders are optimistic about the AfCFTA's potential. A 2022 survey revealed that 48% of CEOs anticipate a positive impact on their operations, with an additional 20% expecting a very positive outcome. This optimism stems from the prospect of accessing larger markets and benefiting from streamlined trade processes.​

Sector-Specific Transformations

Manufacturing

The AfCFTA is a catalyst for industrialization. By providing access to a broader customer base, manufacturers can achieve economies of scale. For instance, Nigeria's Dangote Group has expanded its cement production to 10 African countries, leveraging the AfCFTA framework to streamline operations and reduce costs.​

Agriculture

Agriculture stands to gain significantly. The agreement encourages the development of regional value chains, enabling countries to process raw materials locally. In Ghana, the cocoa industry is moving towards processing beans domestically, adding value before export and creating jobs locally.​

Services

The services sector, including finance and telecommunications, is poised for growth. Kenyan fintech company M-Pesa has expanded its mobile banking services into new African markets, facilitated by the harmonization of regulations under the AfCFTA.​

Challenges on the Horizon

While the AfCFTA holds promise, several challenges need addressing:​

Infrastructure Gaps

Africa's infrastructure deficit poses a significant hurdle. The African Development Bank estimates that the continent requires $130–$170 billion annually to meet its infrastructure needs. Without adequate roads, ports, and railways, the increased trade volume could face bottlenecks.​

Regulatory Harmonization

Aligning diverse regulatory frameworks is complex. Differences in standards and certifications can impede trade. Efforts are underway to harmonize these regulations, but progress is gradual.​

Informal Economy Integration

A substantial portion of Africa's economy operates informally. Integrating these businesses into the formal sector is crucial for them to benefit from the AfCFTA. This requires policy interventions and support systems tailored to their needs.​World Economic Forum

Looking Ahead: The Road to Full Implementation

The AfCFTA is a journey, not a destination. Its success hinges on the commitment of member states to implement agreed protocols, invest in infrastructure, and foster an inclusive business environment. As these elements come together, African businesses are poised to thrive in a more integrated and prosperous continent.​

Further Reading

The AfCFTA presents a historic opportunity for African businesses to expand and innovate. Entrepreneurs, policymakers, and investors must collaborate to overcome challenges and fully realize the benefits of this agreement. By working together, we can transform the continent's economic landscape for generations to come.